![]() ![]() TikTok has long prohibited political advertising, including both paid ads on the platform and creators being paid directly to make branded content. Prohibiting monetization and campaign fundraising Starting today in the US, we'll be trialing mandatory verification for accounts belonging to governments, politicians, and political parties through the midterm elections. While many political accounts have added the verified badge to their profile already, doing so is currently optional. Verification lets our community know an account is authentic and belongs to the user it represents, which is a way to build trust between high-profile creators and their community. We don't proactively encourage politicians or political parties to join TikTok, but we welcome those that have chosen to and want to ensure our community knows the source is authentic when watching that content. If our community is watching content from an account belonging to a government, politician, or political party, we want them to know the account is genuine. ![]() Today, we are building on that approach by making a series of changes to government, politician, and political party accounts that we believe will help ensure TikTok remains a fun, positive and joyful experience. We do that currently by working to keep harmful misinformation off the platform, prohibiting political advertising, and connecting our community with authoritative information about elections. As we have set out before, we want to continue to develop policies that foster and promote a positive environment that brings people together, not divide them. Those stories can touch on all aspects of their lives, including current events like elections and political issues. TikTok is an entertainment platform where people come to share their stories, and understand other people's experiences, too. ![]() By Blake Chandlee, President, Global Business Solutions, TikTok ![]()
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